Women want more supportive choices all day
KENNESAW, GA (July, 2014) – Amoena, the world’s leading breast care brand, has long sought to help breast cancer survivors achieve their desire to look and feel beautiful – and has succeeded. In early June, Amoena introduced its Spring 2015 offerings for retail pre-sales which continue through this month.
“We’re taking pocketed fashion to the next level with this bold and highly visual collection,” says Marcie Peters, president and general manager for the Americas. Building on the company’s recent expansion into ready-to-wear garments with the pocketed shelf bra built right in, Spring 2015’s portfolio gives women supportive clothing for all day long and every activity – including workouts and swimwear. Whether she needs a breast form or not, the clever use of cohesive color and pattern makes merchandising easy and will entice customers of all types.
Everyday lingerie: Patterned neutrals and pops of bright color freshen the selections for Everyday. These are the bras that women rely on, and they’re no longer “your grandmother’s mastectomy bras.”
Seduction lingerie: Answering the regular request of women for something sexy, spring’s modern embroidery makes a serious statement with see-through mesh in boudoir hues, or for a softer look, pastel sets evoke fairytale romance.
Active: The collection’s expanded offering introduces two support levels, Light or Medium. And with built-in pocketed shelf bras in every top the breast cancer survivor has more choices than ever before – including tanks, racerbacks and t-shirts – and matching capris.
Home: Amoena nightdresses and pajamas have quickly become a fan favorite, and are made of buttery soft Modal. Every top includes built-in shelf bras, which provide that important symmetrical element when sleeping or lounging.
Leisure: On-trend, loose-fitting tops and pants in soft mélange support women during simple everyday activities.
Swimwear: Plenty of tankinis and bikinis to choose from – which women desire every season. Performance fabrics in the swim collection – Xtra Life Lycra, Sensitive® by Eurojersey, and Darwin – ensure these suits are not only pretty, they also hold up.
Pre-selling is actively taking place now. To see the collections and secure your pre-order, contact your Amoena Account Manager or call 1-800-926-6362.
Don’t miss the exclusive consumer preview on Amoena’s main website, for more photos and information.
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