Now more than ever, Amoena supports women every moment of every day
The success of Amoena’s 2013 textile collections – Active wear, Night, and Home & Leisure, as well as the refreshingly sexy Everyday and Seduction lingerie lines – revealed that established leaders in pocketed bra technology can also be fashion experts. Now the company is introducing its Fall 2014 offerings for retail pre-sales.
“We’ve got a laser focus on our vision of supporting women every moment of every day,” says Marcie Peters, president and general manager for the Americas. Indeed, the comprehensive Amoena portfolio covers everything from the moment she wakes up to career essentials to versatile workout wear – along with pocketed lingerie and swimwear. “The 2014 collections will carry that vision forward with new wardrobe essentials in every segment, as well as punches of color and style that we haven’t really put into play before,” she says.
Never forgetting comfort overall, Amoena has expanded its use of performance fabrics like Supplex, Comfort+ and Modal, to provide the consumer with an exceptional wearing experience. Particularly in the Home & Leisure collection, which includes pants, jackets and a variety of shirt styles, these fabrics feel luxurious and support with full shelf bras built into every garment.
They’ve also added some bra must-haves: Barbara, a bra with convertible straps that can also be worn strapless (an Amoena first); and Magdalena, a back-smoothing bra, top on many women’s wish lists!
Retailers and consumers will be happy to see a color palette that’s on-trend. Plenty of deep red, berry and plum appear through the limited edition bra and panty sets and will really make a statement for Fall 2014.
To see the collections and secure your pre-order, retailers should contact their Amoena Account Manager or call 1-800-926-6362.
To find out more about Amoena, visit www.amoena.us.
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