Even for a full-cup bra, it’s good to have friends.

Amoena Mia has a new BFF in Emme! We love what she stands for!

We’ve got a friend and her name is Emme. You might remember Emme, the super-gorgeous plus-size model who changed the face of the plus-size fashion and model industry in the 1990’s. Amoena has partnered with this supermodel, TV personality, mom and author to promote the Amoena Mia full-cup lingerie collection and we couldn’t be more excited!

Just before we met and fell in love with Emme, she launched the EmmeNation website that reinforces her recognized status as an advocate for positive body image and self-esteem for all women. We found this site to be a sort of kindred spirit to the Amoena Mia mission to send a message to full-cup women: Celebrate your curves and accentuate them with innovative lingerie that offers support, comfort, unmatched style and perfect fit.

Recently, we were in New York City with Emme for her first professional bra fitting in quite a while and guess what? She, like many women, found out she was wearing the wrong size bra. Here’s what she said about her fitting experience by the ladies at The Town Shop:

My amazing Amoena Mia bra fitting experience at the Town Shop on Broadway blew me away!  For all this time, I thought I was a 42C–oh no I wasn’t. In fact I’m quite a nice 38DD! The fitting team at this bustling New York favorite, family run, intimates store took one look at me and said, “You’re not wearing the right [size] bra!” So, as if this wasn’t enough, I was in Nora Ephron’s play this summer, Love Loss and What I Wore and I had the bra fitting part in the ensemble and it certainly was not like the fitting at this sweet store.  How lucky I was to have this epiphany with such a lovely group of like-minded and knowledgeable women!  Here, here to the well-fitting bra sisterhood!

Another friend of ours, Ali Cudby, author of Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic and owner of Fab Foundations, an intimate apparel consulting company recently guest blogged on Hourglassy about her Katarina bra–one of our favorites in the Amoena Mia collection. She excellently describes all the wonderful things about Mia and what makes this new innovative collection so great.

As I’ve said before, “I have a new best friend and it’s Amoena Mia.” Now it looks like Mia has some new BFFs as well.

Looking for a new friend? Visit our store locator to find an Amoena Mia retailer near you. They’ll introduce you to Amoena Mia (and make sure you’re wearing the right size bra!)

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One Response to Even for a full-cup bra, it’s good to have friends.

  1. Pingback: Amoena Mia’s year with Emme: More than just a great-fitting bra | Amoena Lifelines

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