Seamless, Strapless, Shaping Solutions for your Fashion Moments

Amoena’s new shapewear collection delivers the lingerie items on every woman’s wish list

Finding the perfect strapless bra is a challenge for most women, but when you’ve had a mastectomy going strapless seems almost impossible. Leading breast care designer Amoena has risen to the challenge, however, with its new strapless bra that incorporates fine mesh pockets to hold a breast form or bust enhancer comfortably, safely and discreetly in place.

Malissa Magyar, Amoena’s marketing manager, explains: “Whatever the season, a strapless bra is a must for every woman’s lingerie collection. But until now, women who wear a breast form have struggled to find a bra that fits the bill and, whether you’ve had breast surgery or not, strapless bras can often feel restricting. Amoena has a reputation for designing lingerie that fits like a dream, and this bra is no exception. And because it also has a convertible option, with detachable straps that can be crossed over at the back, plus a set of clear straps, we think it will be a great favorite this spring.”

Amoena Barbara strapless mastectomy bra

Amoena’s first strapless bra, Barbara

The new strapless bra (Barbara, Style #2457) is part of Amoena’s shapewear collection that also includes a new ‘3D’ wire-free bra that uses ingenious stitching to offer the support and shape of an underwire style; a back-shaping bra (Magdalena, Style #2463) that helps streamline the upper back and looks great under fitted tops; seam-free panties; and a range of tummy-control shapewear for the perfect silhouette.

The shapewear range is part of Amoena’s spring/summer 2014 collection, available at selected Amoena retailers, starting in January.

To find out more about Amoena and locate stores nationwide, visit www.amoena.us.

Media inquiries, please visit our Press Room.

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