News release - October 2010
The perfect foundation for this season’s LBD!

Found the perfect LBD but can’t find a bra to go underneath?  Forget party season panics with the new Lea multiway bra in black, from leading mastectomy-wear specialist, Amoena.

This sexy, underwired bra offers a multitude of options for almost any evening look.  Its smooth, moulded foam cups give a seamless silhouette under close-fitting clothes; the convertible straps can be worn halterneck-style or crossed over at the back, and the bra also comes with clear straps which are great for a strapless look.

Lea is a dream to wear, too.  With decorative embroidery and lace edging to the bra band and straps, it feels feminine as well as comfortable and supportive.

Following mastectomy, women often feel that their choice of lingerie and clothing will be limited – and this is particularly true when it comes to the party season.  However, Lea is the ideal antidote, as Amoena’s marketing manager, Rhoda White, explains:  “Women often say that the sparkle goes out of dressing up once they’ve had breast surgery.  They stop wearing pretty or sexy party clothes because they can’t find a bra that works with them.  Lea provides the perfect solution.  Although it is designed to hold a breast form discreetly and securely, it’s a hard-working multiway bra that does its job really well and is also comfy to wear.” 

Lea comes with matching black briefs and is available by mail order (0845 072 4027), online at www.amoena-online.co.uk or at selected retailers. 

Lea bra: (32-40 A B C; 32-38 D) RRP £28
Lea briefs: (8-18) RRP £12.50

ENDS

Caption:

Lea bra and brief set in black

Notes for editors:

Amoena is the world’s leading post-mastectomy brand, with over 30 years’ history of making products to help a woman look beautiful again following breast cancer. 

Amoena

Restoring confidence after breast surgery, since 1975