News release - October 2010
Light and lacy in delicate ivory

Amoena’s new-season lingerie is deliciously feminine

Naomi, the latest lingerie set from leading mastectomy-wear specialist, Amoena, is a tempting concoction of ivory lace, ribbons and bows.

As well as two bras and matching briefs, the set includes a delightful camisole and shorts, which are perfect to sleep in.

Amoena’s lingerie is designed to be as beautiful as anything a woman would have worn before breast surgery, and Naomi is no exception.  However, the range has the needs of breast-operated women at its heart:  “The lovely new Naomi range is deceptively light and girly to look at but the clever design features ensure that the bras and camisole will hold a breast form comfortably, discreetly and securely in place,” says Rhoda White, marketing manager for Amoena in the UK. 

Available by mail order, online at www.amoena-online.co.uk or at selected retailers, the Naomi range consists of a soft-cup bra with sexy, double spaghetti straps or an underwired option with split straps for a light look, finished with a pretty bow.  The bras are lovingly made with beautiful lace edging, inserts and straps.  The matching briefs have lace side panels, while the shorts have a double-layer effect and a feminine, wavy hem.  The versatile camisole, with its soft lace bra cups and split straps, makes a great lounging or layering piece as well as an elegant option for night time.

Soft-cup bra: 32-40 A B C  - RRP £25
Underwired bra: 32-42 B C; 34-40 D – RRP £28
Hipster briefs and shorts: 8-18 – RRP £12.50
Camisole: sizes 32-40 A B C – RRP £30

ENDS

Caption:

1. Naomi bra and brief set in ivory
2. Naomi camisole and shorts in ivory

Notes for editors:

Amoena is the world’s leading post-mastectomy brand, with over 30 years’ history of making products to help a woman look beautiful again following breast cancer. 

Amoena

Restoring confidence after breast surgery, since 1975