Amoena’s 2010 swimwear range gives extra confidence to women who’ve had breast cancer

Leading mastectomy specialist, Amoena, has launched its new 2010 swimwear range, which includes retro-inspired costumes with sophisticated jungle prints, modern graphic designs and flattering twist-front bra bikinis in jewel colours.

Designed for breast-operated women, this beautiful collection can be worn by anyone.  Says Amoena’s marketing manager, Rhoda White:  “Often, women who have had breast cancer feel concerned about how they’re going to look on the beach, and they worry that mastectomy swimwear will be frumpy.  We believe there’s no reason why women shouldn’t look as good after surgery as they did before, and our latest swimwear range is designed with that in mind.”

To prove the point, Amoena has used breast operated women to model swimwear in its latest mail order catalogue:  “We hope they will inspire other women that they can look this good after breast surgery,” continues Rhoda.

Available from March, the new range can be purchased online at www.amoena-online.co.uk; by mail order on 0845 072 4027, from the company’s showroom in Hampshire or through selected retail stockists.

ENDS

Pictured:  Palm Beach Swimsuit, RRP £40; Padua Swimsuit, RRP £50

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Palm Beach Swimsuit	11,3 MB / JPG (CMYK)

Amoena (UK) Ltd is the UK distributor for Amoena, the world’s leading supplier of post-mastectomy products.  Headquartered in Raubling, Germany, Amoena was established in 1979 and was the first company to introduce a silicone breast prosthesis.  The company’s lifestyle magazine, Amoena Life, is published twice yearly and is distributed free to all women who have had breast surgery, reaching up to 400,000 readers in ten countries.

Deepa Carter at Leepeckgroup Tel:  023 80632211 Email: deepa.carter@leepeckgroup.com Archive releases and photos are available at www.amoena.com/uk/media